Trust the Plant!

Arnicare is a topical pain reliever made from a flower. At first, it may sound impossible that a flower could actually help with pain relief. But if you think about it, there are lots of plants that pack a considerable amount of oomph. This series of spots helps people remember that they already know plenty of powerful plants, so it shouldn't be surprising that there's a flower that they can add to the list.


• Creative • Strategy • Production

Print ads further reinforced the notion that powerful plants are already in everyone's lives.