Lowes Foods Chicken Fest

Lowes Foods Chicken Fest

A store-wide palooza of poultry

It's Chicken Fest!

Chicken Kitchen at Lowes Foods is one of their most popular original offerings, and for eight weeks we turned the entire store into a full-blown fiesta of fowl. From in-store signage, to drink coasters, to the credit card swiper, we left no stone unturned. Social, audio, tv, out-of-home, and display let the world know that this was one event that was not to be missed.

Responsibilities

• Creative • Strategy • Media Planning • Media Buying • Production

On social media, we celebrated "tender moments" - those special times shared with a chicken tender that you truly care for.

In-store, Chicken Fest was everywhere. Whether people were buying beer or vitamins, we made sure they knew that it goes great with Chicken.