Dogs are the best. Let's keep 'em around as long as possible.
In this launch campaign for DTC fresh dog food brand, The Farmer's Dog, we set out to let the world know that there was a new and better way to feed their dogs. Our mission was twofold: first, to let people know that the Farmer's Dog is a company that truly loves dogs and has dog's best interests in mind, and second to educate people about the evils of "big Kibble". Without the first point, nobody would believe the second.