For bears it's salmon, for humans it's Tiny Toast.
Walrus was tapped to handle the launch of Tiny Toast, General Mills' first new cereal brand in 15 years. Our target audience was teenagers who hold sway on what breakfast foods end up in the shopping cart. The only problem was that teens didn't care about cereal ads, and they watched zero television. General Mills' tried-and-true cereal launch playbook wasn't going to work. For today's teens, media starts and ends with mobile devices; that's where we started too.