Introducing an odd-looking Midwest staple to the nation.
Muddy Buddies are a Midwestern classic. If you grew up in the right place, creating a delicious snack by mixing corn Chex, melted chocolate, peanut butter and powdered sugar in a garbage bag is perfectly normal. But if you're from outside the region, you might not know what to think about it all. Of course, once you tried one, you would come to realize that this is an instance of form following function, and the primary function of a Muddy Buddy is to taste really frickin' good. General Mills brought us in to help spread the word about Muddy Buddies and create converts outside the Midwest.