The rapid digitization of media has had little effect on the role of advertising which is still viewed as interruptive. Still, there is a small portion of advertising that people like and the agency’s mission is to make more of that kind of advertising. See Forbes article here
Walrus won agency-of-record duties for Jet Edge, a private aviation company that manages, maintains, charters and buys and sells planes for high-net-worth clients. See AdAge article here
Walrus won a Communication Arts 2020 Award of Excellence for its Wells Kingston Fruit Bars "1/2 the sugar, 1/2 the billboard" campaign. See article here
LA Magazine EIC Maer Roshan and Walrus have launched AgitPop, a new politically-motivated fashion and accessories brand that aims to connect art, fashion and activism. The project is the brainchild of Maer, editor in chief of Los Angeles Magazine, who brought in NY creative agency, Walrus, to help build the brand from its inception, including naming, packaging and brand identity from logo to copy. See the LBB article here
Walrus was named best agency in the Northeast in the AdAge 2020 Small Agency Awards! Read all about it here
The new marketing campaign highlights Lowes' Pick and Prep stations that slice, dice, seed and prepare fresh produce for customers while they shop in stores...see the GroceryDive article here
For those of us who aren’t handy with knives, peelers and graters, Lowes Foods has a special offering. A new campaign created by Walrus celebrates that with “Choptober”, running over six weeks this summer...see the AdAge article here
Schuman Cheese has chosen Walrus as its creative partner for a new plant-based product — Vevan...see the Campaign US article here
The co-founder and chief creative officer of Walrus on the Beastie Boys, reading “trashy adult spy fiction” as a kid, and why Binet and Field studies are must-reads...see the LBB article here
All-natural pain reliever brand Arnicare hands creative duties to Walrus...see the Campaign US article here
100 top creative leaders on their favorite work of the year, and where we're headed next...Walrus CCO Deacon Webster weighs in.
Read Muse by Clio article here
Walrus CEO, Frances Webster provides insight on the pressures agencies are under today...see the AdAge article here
Walrus has hired Ryan Gordon to lead its media operations. Agency Spy article here.
"We were looking for a partner with stand-out creative and integrated capabilities to bring the Lowes Foods experience to life in our advertising," said Heather George, SVP brand strategy. "Walrus was a strong match on all criteria." Read the Campaign US article.
Walrus to lead first integrated campaign for pet food disruptor: The Farmer's Dog. Read the Campaign US and Agency Spy articles.
Walrus' "Feats of Middle Age" campaign for SlowMag won a Integrated Campaign of the year award at the 2019 AdAge Small Agency awards. Read all about the big win here.
Kingston proves that its fruit bars have half the sugar—with actual half OOH ads and Instagram posts. Walrus ACD Evan Vosburgh discusses the campaign here.
That’s some damn good OOH. Damn good. Clean and simple with a masterful play on words, the Walrus team helped launch three new brands for Wells Enterprises: Cold Crush, Farm to Spoon and Kingston Fruit Bars. Read the Campaign US and Ad Age articles.
Walrus wants you to go 'toppingless' for this new sweet treat.
Lisi Powers joins as social and search specialist from Anomaly and Olivia Johansson as integrated producer from NY-based production company, Derby Content.
Colace is taking to YouTube pre-roll and :30 ads on Hulu in a uniquely clever way, playing off the many unpleasant things that keep people waiting on such platforms. Read The LA Egotist coverage and Campaign.
Walrus is hitting the streets with a series of humorous ads for restaurant group Quality Branded. For Smith & Wollensky, a series of OOH ads are running around midtown Manhattan, reminding people that the local mainstay does steaks really well. Other stuff? Meh. And that’s just fine. Read more here and here.
It's no secret that having time off can lead to more creativity, less burnout and better work. Long weekends, vacation days, even an extended leave or sabbatical can do wonders for your return to the office. But if you really want to get better at your job, all you need to do is have a baby, just ask Walrus Creative Director Jillian Dresser who came back from maternity leave with a new outlook on creative efficiency.
Read all about it here.
Smith & Wollensky's rival steakhouse Del Frisco's had ads on phone kiosks all over the city. We managed to buy all of them replace them with Smith & Wollensky Ads the minute they went down.
Read all about it here.
Walrus CCO Deacon Webster’s thoughts on how creativity can solve annoying user experiences
Read Muse by Clio article here.
Ad Age Ad Lib Podcast starring Ad Age’s editor Brian Braiker and Walrus CEO Frances L. Webster
Listen to the Ad Age Ad Lib podcast here.
"We drive 70 to 80 percent of all consumer purchases. We are the most powerful consumer on earth. And according to an annual study conducted by UC Davis, public companies run primarily by women are performing far better than others in the market. Having women well represented in the c-suite and boardroom — especially in agencies — should be commonplace."
Read Campaign US interview here.
Walrus hosted “Run it Like A Girl” a panel of independent agency CEO’s all women, all founders. Walrus’ CEO Frances L. Webster advice: "Advocate for yourself, support other women and get over being afraid of talking about money".
Watch Walrus’ #AWNewYork panel here.
The biking in Northwest Arkansas, specifically the Oz Trails, is incredible and Walrus is working to let the world know.
Read AdAge coverage here.
Thank you to all of our clients. Congrats, team!
Read Inc.com article here.
Read Campaign US article here.
Avrio Health appointed Walrus as agency of record for its Slow-Mag and Colace brands, following a review.
Walrus will be tasked with leading creative, media and packaging design for Slow-Mag and will oversee creative for Colace.
Read the articles here.
and here.
"Walrus welcomed Paul Savaiano as head of strategy. In the role, he will be tasked with overseeing all existing and new business and leading the agency’s strategic growth while working closely with Walrus media communications director Kevin Porter to create communications plans for clients.
Savaiano arrives at Walrus from Taxi New York, where he has served as head of strategy since 2016 and helped secure new business including Dannon Yogurt. Prior to that he spent two years as a freelance brand strategist following two years as a senior strategist with 72andSunny Los Angeles, where he helped bring in Square as a client. Prior to that he spent three years as a strategist with Leo Burnett Chicago."
In search of more holistic solutions, creative agencies are bringing media in-house. Digiday reporter Yuyu Chen features Walrus in her article that addresses agencies’ plans to bridge the gap between media and creative. COO Frances L. Webster notes: “If you don’t bring media in-house, you only provide half of the service to clients.”
Walrus welcomes Kevin Porter as its new Director of Media Communications. Porter previously spent 10 years at Wieden+Kennedy leading the New York media department and increasing agency digital billings by nearly $30 million. He has worked with clients including ESPN, JetBlue, Nabisco, CoverGirl, Bank of New York, Booking.com and Merck & Company.
AdAge asked 140 media, marketing and advertising leaders to share some advice on how Twitter can save itself—in 140 characters or less. Our own Deacon Webster weighed in with his thoughts.
The Trade Desk (TTD) and Walrus are hoping to help people understand the abstract world of programmatic advertising with the "Missed Connections" campaign.
Walrus co-founders discuss starting their own company, building a modern ad agency and finding inspiration outside of the office.
Walrus CCO Deacon Webster discusses why CMOs shouldn’t disregard agencies that regularly produce Cannes-winning work, arguing that effective advertising and award-winning advertising are often one and the same.
Sprout Foods has named Walrus as its new agency of record for creative advertising, media and public relations.
Mel Stern, Media Director at Walrus, discusses the advantages of bringing media and creative closer together inside agencies with AdExchanger.
In his latest article for Forbes, Deacon Webster, CCO at Walrus, discusses the value of brand scarcity at a time when goods, services, and media are available 24/7.
Deacon Webster, CCO of Walrus, responds to a recent study highlighting low morale in the advertising industry and recommends that agencies start improving morale by changing the way they approach the work.
With 150 million daily users, Snapchat is a big opportunity for marketers. HubSpot looks at a number of "unusual" Snapchat marketing campaign, including the Tiny Toast campaign created by Walrus, and how they worked.
Walrus has added a media department to handle media planning and buying for clients, in addition to creative advertising and marketing strategy. Mel Stern, a former partner at J3, will lead the new group as Media Communications Director.
A new 100% mobile campaign by Walrus is targeting non-adult cereal eaters where they live -- on Snapchat, Instagram, YouTube and Tumblr. If you're a teen, the four absurdist spots in this campaign are designed to get you haha-ing and sharing, and then bugging your mom or dad to buy Tiny Toast.
Display advertising is long overdue for an overhaul. In his latest piece for Huffington Post, Deacon Webster explores how to reinvent banner ads from the ground up.
Read the full article here.
Campaign swag that didn't make the cut - created by Walrus and featured in the Times' Sunday Review.
See The New York Times feature here.
Deacon Webster tells ClickZ how Walrus thrives by doing its own thing.
Click here to read the full interview.
Frances Webster tells The Huffington Post how her life experience has influenced her as a leader and offers advice for other women in business.
Read the full interview here.
This top-10 list by Deacon Webster, CCO at Walrus, will help you figure out where we stand.
Check it out here.
Inc. Magazine asked Walrus' CCO Deacon Webster to share his favorite inspirational leadership quote.
"A great leader should be one part John Wayne, and one part Yoda. Sometimes leaders need to step up and fearlessly take on the things that nobody else wants to do. And other times they need to simply offer clarity and a bit of wisdom. Either way you need to be an ace in the hole for your team. If they've got John Wayne/Yoda on their side, they're feeling pretty good facing whatever is in front of them."
See the full story here.
Should marketers consolidate all of their business with one agency or spread it across a number of specialized shops? In his latest piece for Forbes, Deacon Webster shares his thoughts on this question that's constantly on everyone's mind.
Read Deacon's op-ed in Forbes here.
Running an ad agency is a tough business. This Ad Age piece is a brief overview of how much (or what little) Walrus' co-founders have learned in our first 10 years in business.
Read all about it here.
Frances and Deacon Webster tell all.
Read the Adweek story here.
Deacon Webster talks with ClickZ about the opportunities and challenges facing creative agencies in the year ahead.
Read the full article here.
Walrus co-founder & CCO Deacon Webster explores the terrifying implications of Google's recent acquisition of Nest. Read it all here!
Our Name Change campaign for Smith & Wollensky won a North American Effie!
Walrus was voted Ad Age's Northeast Agency of the Year! Must mean we're doing something right.
Read the full write-up.
Walrus co-founders Frances and Deacon Webster were featured in Adweek.
Here's what they had to say about us.
Bob Garfield called our Expense-A-Steak campaign "one of the best ideas" he's seen in "24 years of ad reviewing."