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Inkthusiasm

Staples is the world’s #1 place to buy ink and toner. They guarantee that they have every single one in stock, and they take a certain amount of pride in being able to figure out what ink you need when you show up with nothing more than a vague description of your printer. They really get into it. This enthusiasm contrasts significantly with the general attitude of most people who are actually buying the ink. In order to let the world know exactly how much Staples loves finding people ink, we brought in a 20-piece orchestra to score their purchases live. Here’s what it looked like.

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