Created in the height of the recession, this steakhouse campaign won a Bronze Lion and was the runner-up in AdAge's Small Agency Campaign of the Year. Bob Garfield called it "one of the cleverest ideas we have seen in 24 years of ad reviewing." He also mentioned the campaign as one of his all-time favorites in his farewell column.

When life gives you a gigantic hole in front of your restaurant for nine months, make lemonade!

Maloney & Porcelli’s weekend wine dinner has been a huge hit forever. When they expanded the deal to every night of the week, they asked us to help announce it in a way that’s appropriate to the occasion: boisterously. This series of phone kiosks was placed throughout Midtown where Maloney’s clientele were sure to come across them.