WHAT IS WALRUS?
Walrus is an independent, next generation advertising agency with a mission to change the way the world feels about advertising by filling it with ideas that are smart, funny, and respectful of people's time and intelligence. The agency's ability to make ads that people notice and love has translated into exceptionally positive results for the likes of Amazon, General Mills, Bloomberg, Staples, Rémy Cointreau and HBO.
WHEN SHOULD YOU HIRE US?
Marketers come to Walrus when they're tired of running the same old ads and generating very little interest from their audience. If you are looking for something that plays it safe and behaves like every other ad in your category, you're not ready for us. We do our best work when we collaborate with brave marketing teams who believe in the selling power of big ideas.
WHAT MAKES US DIFFERENT?
Advertisers spent over $72 billion on digital advertising in 2016, surpassing TV for the first time, and yet the creative side of the advertising industry continues to neglect the digital space. The old-guard advertising behemoths are fixated on television, and the digital shops are focused on tactics rather than ideas. Meanwhile, marketers are stuck in the middle, with no choice but to cobble together a roster of specialist agencies in order to meet their growing list of needs. Walrus is here to fill that void.
We combine the tenets of traditional advertising (story telling, strategy, stunts, entertainment, big ideas, production value and brand consistency) with the modern advantages of digital advertising (data, optimization, user experience and efficiency). This means our work is smarter, less predictable, more efficient, platform native, and has digital at the heart of everything.
Today, all media leads to the internet. Billboards are Instagram content, TV spots drive search, mobile generates foot traffic, and packaging can go viral. This changes the way marketers must think. Everything is digital-first, and the abundance of real-time data is driving a constant interplay between media, strategy, PR and creative. It only makes sense that all of these disciplines should be working together hand-in-hand. By bringing every part of the process together under one roof, we are able to move quickly and cohesively to put the best ideas out into the world in the best possible manner.
What we're great at:
Amazon - New Kindle Launches
Smith & Wollensky - Name Change